Jon Lomurro will lecture on “Dropping the Digital Anchor,” from his recent publication of the same name. He explains how to effectively collect, organize, and present information and analyzes the impact of modern digital presentations on classic learning techniques. From the persuasive teachings of Aristotle’s rhetoric through Richard Meyer’s multimedia learning, Jon explains the benefit of today’s presentation tools as a means to firmly connect with a jury and focus jurors on the important portions of your case. A jury floating in a sea of confusion will never locate the place they are supposed to be. By anchoring them to the theories of your case, the jury will be able to observe the facts and falsities. With this knowledge, they will find the proper place to land.